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Catherine and Laura Kline-Taylor on Selling vs. Enrollment
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I’m thrilled to have my colleague and co-coach in both our Unbounded and Emerge Masterminds, Laura Kline-Taylor, join me again today on The Prosperous Empath® to talk about the idea of selling vs. enrollment. If you’ve listened to the podcast before, you know that I’m a big fan of enrollment where, as a coach, I am committed to helping my clients cultivate self-belief to become who they want and fully trust themselves in the process (and this includes in trusting themselves to choose the best fit coaches and consultants for them vs. being sold on who and why they need to hire someone). This is often the opposite of some coaches and most consultants who are selling you on your own pain points – it’s more transactional than an ongoing co-creation. Laura and I share experiences where we’ve been sold a service and compare those to times that we’ve been enrolled in a service. If you’re a heart-centered coach who is an empath or HSP, this episode will give you a new way to share the transformation that you can provide and call in aligned clients without any of the ick. Remember, cultivating self-belief is an ongoing process, but it is 100% possible to not only charge competitive rates, but be confident in sharing your services and prices, too.
Topics:
- How Laura and Catherine define sales (transactional exchange) vs. enrollment (an ongoing co-creation)
- The art form of enrollment and how skilled coaches are consistently enrolling their clients in their own self-belief and self-leadership
- Defining a “coach-sultant” and how they’re often enrolled more in the problem than the future and how this blocks expansion
- Enrolling in your own possibility to create an aligned business strategy and achieving sustainable success
- How being enrolled in yourself will help you create what you want in an organic way and therefore create more of a transformation for their clients
- The different ways that you can actually grow your own self-belief to feel more in touch with your offerings
- Laura and Catherine’s favorite practices when it comes to enrolling others in their work
Episode Resources:
- Past episode with Laura: The Possibilities of Cycle Tracking for Your Business and Life
- Past episode with Laura: The Impact of Your Relationships on Business Success
- Join us on March 11th at 12pm ET for our monthly Non-Networking Power Hour for Empath Entrepreneurs with our UNBOUNDED Mastermind Community for deep connections and meaningful support.
Connect with Laura:
Connect with Catherine:
- Website
- YouTube
- Sign up to receive my weekly digest on empathic entrepreneurship and hear from voices committed to spreading this message, sent straight to your inbox every Friday since 2016, here.
Work with Catherine:
Interested in working 1:1 with Catherine or a certified coach on her team, or joining one of her premium mastermind programs? Schedule a low-pressure call to begin the conversation here.
Visit this episode's full show notes page here.
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The Prosperous Empath® Podcast is produced by Heart Centered Podcasting.
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