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20K Ebook - Milestone 4: Authority Messaging
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Today, I’m sharing a crucial milestone in our 20k Month Map series. If you haven't already listened to the previous episodes, I highly recommend catching up on milestones 1 to 3, as each builds on the last to guide you toward consistent 20k months.
In this episode, I’m focusing on Authority Messaging—one of the core components of your soul-led sales system and marketing ecosystem. We'll explore how to create compelling messaging, positioning, and content that resonate with your ideal clients, helping you step into your expert status and shine as the visionary CEO you were born to be.
I also discuss the importance of deeply understanding your target audience through research, owning your unique strengths and results, and communicating your authority authentically. Plus, I'll share insights on crafting a powerful framework to deliver outstanding results for your clients. Tune in to learn how to showcase your expert status to reach 20k months.
Here are the highlights:
(01:19) Crafting authority messaging for client safety and growth by understanding their needs and language.
(04:20) Frequent research to understand client needs and uniqueness.
(08:38) Creating a unique framework to build valuable assets, aiding clients in business scaling and potential exit strategies.
Buy the Roadmap here: https://www.lighthouse.online/20k-roadmap-ebook
Grab one of our free resources: https://lhouse.uk/freebies
Elevate Collective 12 Month Business Incubator: https://lighthouse.online/ec
Connect with Gemma
Website: https://www.lighthouse.online/
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Twitter: https://twitter.com/GemmaWent
LinkedIn: https://www.linkedin.com/in/gemmawent/
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