20. How Scratching An Itch Led To Better Communication In The Service Department-A Conversation With Joe Shaker From TruVideo

InteliChek Presents: The Multi-Point Inspection Podcast

Tired of all talk and no action from marketing gurus, Joe Shaker (Shaker Auto Group)decided to execute on buzzwords such as "Transparency" "Authenticity" and "Meeting The Customers Where They Are" and co-created TruVideo. TruVideo gives customers a front row seat to the service bay by allowing technicians to film and document the actions being taken on a vehicle. What We Talk About:

• Scratching Your Own Itch
• Joe's Background & Impetus For TruVideo
• Customers Want & Respond To Video
• Building Internal Trust/Co-Decision Maker/Advisors Watering Down Recs
• Beta Testing w/Customers/Techs
• Video Keeps Everyone Honest/Popcorn Trail
• Helps Train Advisor w/Bay Helps With Grammar
• AI-Communication Is Everything
• Video Transcripts=Efficiency
• Sentiment Analysis/Surveys/How Customers Feel Right Now
• Ease Of Use/Noise Cancellation
• Don't Change How You Do Business
• Technology For The Common Folk

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Music: Fantoms-Big Sun https://youtu.be/eqOoQ4Oy_iI?si=31LK_mg7K6W29Foa Alsever Lake-Bird Song https://app.soundstripe.com/songs/16578 Clips: Columbo And His One More Things https://youtu.be/T_d6_CdNEVA?si=k8lY-Z2-TNsQQSR_ Tim Ferriss On Scratching Your Own Itch: https://youtube.com/shorts/-o80C-DU5gE?si=jG0k2p-m4S4JAgaq