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Ep. 05: Maintaining Brand Value for Long Term Success with Chip Overbey and Thom Albrecht
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Well-known, established companies have successfully navigated downturns by focusing on their foundational principles and values. Maintaining relevance in their markets had little to do with competition or price. In this episode of Cargo Shorts, we focus on understanding brand value in the market and how building good relationships with partners drives business success.
Host Jonathan Betz is joined by two experts who know the importance of staying focused on their brand fundamentals and how maintaining quality service drives customer loyalty far beyond pricing–Chip Overbey, Senior Vice President of Strategic Planning at Old Dominion Freight Line, and Thom Albrecht, CFO, and Chief Revenue Officer at Reliance Partners Insurance.
Key Takeaways:
A company’s foundation and its values should be the guiding light when navigating through uncertain economic times, Chip explains. [1:43]
Thom shares five universal foundational principles for long-term business success beyond the trucking industry. Chip explains how Old Dominion delivers on the brand promise. [4:13]
Thom describes how to build a consistent brand value by emboldening a company’s internal dynamics. [9:49]
Thom explores the common denominator of well-known brands that have maintained brand value for the long term. [14:32]
Chip references other organizations that convey the value of their brand to customers and prospective customers. [17:13]
Chip explains how Old Dominion differentiates itself as the premier transportation company. [22:11]
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