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EP05: Bridging the Gap Between Sales and Marketing
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Not aligning your teams with the same goals costs you money. In this episode, Matthew and Lukas share their anecdotes on the harm of the gap between sales and marketing, proven methods to narrow it, why having outside counsel is valuable, and a haphazard solution might get your company running better.
Key Points:
00:31 A gap you must consider
01:53 Seeing the gap in real life
05:49 Why communication matters
09:28 Siloing hurts your operations
12:49 Getting creative on a solution
17:35 Documentation helps
20:27 Ask the dumb questions
23:07 Be clear on technical terms
28:03 Talk to people at the frontlines
You know how most businesses are missing the leverage points that increase enterprise value by 15X? We fix that.
👉 https://www.vigilanteconsulting.com/
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Get in touch with Matthew and Lukas:
Matthew Bergvinson: https://www.linkedin.com/in/mbergvinson/
Lukas Ng: https://www.linkedin.com/in/lukas-ng/
Vigilante Holdings: https://www.linkedin.com/company/vigilante-holdings/
7 episodes
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