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Digital Advertising Trends & Strategies with Charity Huff, CEO of January Spring
Manage episode 407441725 series 3560277
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Even as newsrooms shift their focus to reader revenue, evolving their digital ad strategies can provide a crucial boost to their sustainability and provide a valuable service to their local communities. Charity Huff, CEO of January Spring and managing partner at Maroon Ventures and host Tim Regan-Porter explore the latest trends in digital advertising and how they impact local news outlets. We also explore the unique ad product launched by the Colorado Press Association, News Audience Retargeting, which helps advertisers reach their target audience more effectively, and provide a quick primer on digital advertising for those who don’t know their OTT from their DSP. Don’t miss out on this episode on the ever-evolving ad market and how newsrooms can respond to build stronger businesses and serve their communities.
Episode chapters:
(01:49) - The importance of digital advertising for local news organizations
(05:54) - A primer on digital advertising
(11:49) - Growing digital ad revenue by focusing on the value of your audience and the needs of local businesses
(15:20) - Newsletters as a key growth area
(19:45) - Other areas of growth for 2023, including sponsored content
(27:04) - News Audience Retargeting, a new digital product to extend reach and reinforce the value of news readers
33 episodes
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