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Mars President of Innovation on “innovation myth busting” and more
Manage episode 407443632 series 3560336
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You may know Mars Incorporated for the sweet and tasty treats you can find on store shelves – classic Twix candy bars, Juicy Fruit gum, and so much more. However, Mars is exploring much more than just candy and snack foods. Jean-Christophe Flatin, President of Innovation, Science, Technology, and Mars Edge at Mars, talks about "innovation myth-busting," the importance of connecting with consumers, and new patterns caused by the COVID-19 pandemic.
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