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Attracting Millennial and Gen Z Customers to Your Community Bank
Manage episode 407449337 series 3560353
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A question that seems to be heavy on the minds of community bankers, and especially community bank marketers, is how to capture the business of the younger demographic. Generation Z comprises 40% of US consumers, and Millennials are not far behind them. But growing up with technology means their consumer and banking behavior can be quite a bit different than the older generations. So how does a community bank get their business? In this episode, Brian Reilly, Digital Marketing Nerd at BankBound, a digital marketing agency for financial institutions, and Madison discuss this very question.
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