))
Should Community Banks Invest in Social Media?
Manage episode 407449324 series 3560353
Content provided by Independent Correspondent Bankers Bank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Independent Correspondent Bankers Bank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many community banks express hesitation about embracing social media, citing compliance concerns, resources, reputational risk, and more. But for some community banks, the benefits have far outweighed the risk. For example, Paducah Bank in Paducah, Kentucky, was an early adopter of social media marketing and has gained attention from The Financial Brand for their efforts. In this episode, Susan Guess, chief marketing officer at Paducah Bank, and Madison Caplinger discuss the benefits of investing in social media and other creative marketing strategies for community banks.
Register for the Credit Conference: icbbcreditconference.com
The Financial Brand Article on Susan and Paducah Bank: Social Media Savvy Stokes Outsize Customer Engagement for This Bank (thefinancialbrand.com)
Follow Susan on LinkedIn: www.linkedin.com/in/susan-guess-16bb7913/
Follow Paducah Bank on Facebook: www.facebook.com/PaducahBank
Learn More About Paducah Bank: Paducah Bank | KY Mortgage Loans | Checking & Savings Accounts
35 episodes
Share
