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Act Local, Drive Sales - Episode 445
Manage episode 424044051 series 3560359
Content provided by Paula Bellenoit and National Association of Convenience Stores. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Bellenoit and National Association of Convenience Stores or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you talk to shoppers who seek out businesses, one unique advantage rises to the top — they want to shop at places that have a true understanding of the communities they serve. In other words, they act local. How can your business be seen as a community champion?
Hosted by:
Jeff Lenard
About our Guest:
Erin Wroge, Senior Director of Energy Marketing at CHS Inc. (Cenex®)
Erin is responsible for Cenex® brand marketing, including support of more than 1,400 convenience store locations across 19 states. Erin has over 11 years of experience at CHS in the energy industry. During this time, she has held roles collaborating with various marketing teams across energy businesses. Additionally, she has led initiatives to develop impactful programs designed to educate customers about technical advantages, key considerations and innovative trends within both the convenience retail and energy product industries, including refined fuels, lubricants and propane. Erin leverages her expertise to provide customers with critical insights into how the Cenex® brand may provide growth opportunities for their operations, while enhancing customer experience and equipment performance.
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