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PGP 776 Embrace the Uncomfortable: Turning Marketing Dislikes into Growth Strategies
Manage episode 410570156 series 3560487
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Join Franklin 'The Pestgeek' Hernandez in another enlightening episode of the Pestgeek Podcast, where we dive deep into the essential, yet often challenging world of marketing and sales strategies for business growth. In this episode, aired on April 3, 2024, Franklin discusses the crucial role of upfront marketing investment for business expansion, detailing his strategic move to allocate $112,000 towards marketing in a brand-new market. Discover the power of content saturation across social media platforms with a whopping 54 posts a day, and learn how building a dedicated, cost-effective social media team in South America can make all the difference.
Franklin doesn't just talk about quantity; he emphasizes the significance of quality and alignment through AI-driven content creation, ensuring every piece resonates with the brand's unique voice and identity. He debunks myths surrounding overnight success, offering insights from his journey towards a goal of $2 million in company revenue and the potential sale of the business for a lucrative valuation. This episode is a raw look at the realities of scaling a business, stressing the importance of persistence, strategic marketing investment, and long-term vision over fleeting wins.
Tune in for a dose of reality, inspiration, and practical advice from the front lines of holistic pest control management. Don't let competition or daunting expectations deter you; with Franklin's guidance, learn to navigate the business landscape with determination and savvy strategies for enduring success.
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