Ep. 5: She Means Marketing Strategies From A Marketing Strategist

She Means Impact

Welcome to the She Means Impact Podcast! In episode #5, I spoke with Aub Wallace, one-half of Dandelion Branding. In this episode, we dive deep into the world of digital marketing with a special focus on sustainability and authenticity.

Aubrey's journey is both unique and inspiring, starting from her studies in criminal justice and interdisciplinary social sciences to becoming a certified herbalist and finally leading her to the realm of digital marketing. Her path is a testament to the power of passion and adaptability.

Here are some highlights from our enriching conversation:

💖 Aubrey's unconventional transition from working with kids with autism to co-founding Dandelion Branding, a holistic digital marketing agency.

💖 Insights into the marketing industry's evolution, particularly the shift from male-dominated, aggressive tactics to more empathetic, story-driven approaches.

💖 Challenges and triumphs in establishing a sustainable and ethical marketing business.

💖 The importance of aligning with clients who share similar values and the impact of this alignment on business success.

💖 Practical tips on content creation, maintaining a balance between quality and quantity, and the significance of a holistic approach to marketing.

💖 Aubrey's valuable advice for startups and digital marketers: focus on your strengths, learn constantly, and collaborate effectively.

💖 A deep dive into the intricacies of SEO and how it can significantly improve your digital presence and accessibility.

Plus, so much more!

Aubrey's story is not just about digital marketing; it's about finding your niche, staying true to your values, and making a real impact. If you're passionate about creating a sustainable future and want to learn how digital marketing can be a force for good, this episode is a must-listen.

Here’s where you can connect with Aub and Dandelion Branding.

Website - https://dandelionbranding.com/

Facebook - https://www.facebook.com/dandelionbranding/

Instagram - https://www.instagram.com/dandelion_branding/

LinkedIn - https://www.linkedin.com/company/dandelion-branding/

YouTube - https://www.youtube.com/channel/UC90-s0ix7MfTaI1-rd4Jnhw

Are you a female entrepreneur or aspiring business woman who wants to learn content creation and marketing tips? Visit juliechristinacreates.com so that you can grow and succeed in your business. You can also find me on Instagram @juliechristina_va.

You can also join me in my FREE Facebook group, She Means Impact-Networking & Collaboration For Female Entrepreneurs.