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Building an Authentic Personal Brand & Social Media Presence with Dot Lung I Episode 10
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Welcome to another empowering episode of our podcast! In this episode, we invited the Mother of Social Media Dragons, Dot Lung to talk about all things Social Media, Personal Branding, and knowing your purpose.
Dot is a global speaker and a workshop facilitator. She is an educator at events like AdWorld, VidCon, Promax, Digital Design Days, OFFF, FITC, Teachable Summit, Mashable's social media Day, Social Media Week, Forward Festival, and more. Dot specializes in global social media strategy, design & development for rockstars, misfits & rebels. Today, Dot is helping creatives and event organizers create unique digital experiences.
Dot shared with us how she ‘rebranded’ herself as a little introvert and timid girl, how she didn't fit ‘corporate America’, and how she now uses her creativity and her desire to give back to help millions of entrepreneurs and creatives find their voice and build an authentic and purpose-led social media brand with her unique framework.
We talked about how a personal brand is a unique combination of skills, values, and characteristics that define us, creating meaningful relationships, why Dot doesn't like TikTok, and finding your niche and purpose before building a personal brand and social media presence.
Join us as we delve into Dot’s robust framework for forming your content strategy and building a meaningful relationship in social media. Dot's wisdom and expertise will significantly benefit everyone who seeks to move out of their comfort zones and permit themselves to exhibit creativity and authenticity as they establish their brand.
"Don't try to take over the world and be everything to everyone. You must be the best in your niche." – Dot Lung
Topics Covered:
(00:00:00) Episode Snippet
(00:00:43) Introduction
(00:01:51) Acknowledging our guest speaker, Dorothy 'Dot' Lung
(00:03:02) Who is Dot Lung?
(00:06:02) The Timid Girl concealed within the Fierce Dragon Lady
(00:07:23) How bullying scarred Dot's childhood
(00:08:45) How does Dorothy rebrand herself?
(00:10:11) The exhausting effect of an introvert showing up as extrovert
(00:11:12) The Birth of the Mother of Social Dragons
(00:12:20) Uncomfortable and Unconfident: Why does Dot always hide behind the comfort of the camera?
(00:15:40) Allow yourself to be creative.
(00:16:02) The weight of professional expectations within an Asian family
(00:18:40) Helping the Baby Dragons
(00:20:06) Framework Dragon
(00:22:21) The Seven Elements to form your content strategy
(00:23:57) You need extreme clarity on your purpose.
(00:24:37) What problems are you solving?
(00:25:59) Do not be afraid to start small.
(00:27:00) Be the best in your niche.
(00:27:41) Ad: Would you like instant access to a simple, intuitive, and scientifically proven framework that has helped entrepreneurs and creatives like you remove burnout, gain clarity, and minimize anxiety in no time? Join our seven-day challenge to living in alignment and start your journey towards alignment with your true self. Go to https://alewiecekrojo.com/7dayschallenge to sign up.
(00:30:22) The importance of sticking to a single task and purpose
(00:31:46) Giving Value: Trust the process.
(00:32:38) Have an abundant mindset.
(00:33:22) Who are the five people closest to your heart?
(00:34:02) Be social on social media.
(00:35:16) Build meaningful relationships on social media.
(00:37:13) Give people's attention
(00:37:43) Why doesn't Dot use TikTok?
(00:38:38) How we spend our time on social networks reflects the values of our society.
(00:40:45) Look within yourself and be authentic.
(00:42:50) Dot's thoughts about ChatGPT and copywriting
(00:44:47) How does Dot speak to her inner child?
(00:46:53) Our inner child aims to protect us.
(00:48:08) Book Recommendation: Stories That Stick by Kendra Hall
(00:49:09) What does "living in alignment" mean to Dot?
(00:50:34) Have an unshakable self-belief.
(00:51:33) Outro
Key Takeaways:
"I just decided to rebrand myself by the time I was 11 years old. I needed to find a new identity, somebody that would be popular, volunteering, and participative." – Dot Lung
"I've been training and putting myself in speaking positions and extroverted things that people do if you're an extrovert." – Dot Lung
"Lack of confidence took my entire twenties because I still wasn't comfortable with my skin." – Dot Lung
"Even though I'm from one of the most creative industries, I felt a lot of pressure in American society to be a certain way, follow certain rules, and take a certain path." – Dot Lung
"I want to give back to people because when I got started, nobody knew what we were doing and how the strategy should be. So, if I can share what I know, it's so fulfilling." – Dot Lung
"You need extreme clarity on your purpose. You have to know where you want to go and who you want to go with." – Dot Lung
"Your niche should know the specific problem you solve for a specific person." – Dot Lung
"The problem with creative people is that they were multifaceted, multi-passionate, and multi-hyphenate creatives. And so, we get scared to niche down because they think they're blocking out all of these other opportunities and things they love." – Dot Lung
"If you're just starting, the only way you can blow up and get big is to start small." – Dot Lung
"If you can't be good in your niche, then why would you be good out in the world?" – Dot Lung
"You must build your reputation and name and get passed around the industry." – Dot Lung
"The moment you give something without expecting something in return, you will get something back." – Dot Lung
"You can't be there for the likes of followers. If you're thinking like that, you come from a scarcity mindset." – Dot Lung
"If you want followers, you need more relationships. It's not always about making viral content." – Dot Lung
"I've got to be social on social media. I want to build relationships on social media." – Dot Lung
"If you're on the social networks and you're not having conversations and creating dialogue, you're not going to build meaningful relationships." – Dot Lung
"The only way you can grow is to have a solid foundation and build hard-core relationships." – Dot Lung
"The trick in social media is to look at other people and give them attention. That's how you're going to get attention." – Dot Lung
"You should think about how you are consuming the content and what you're consuming because our society's values reflect how we spend our time on social networks." – Dot Lung
"I think it is for creators to look within themselves and not look outside at the platforms at what all the people are doing." – Dot Lung
Connect with Dot Lung:
Website: https://dotlung.com/
Instagram: https://www.instagram.com/dotlung/
Facebook: https://www.facebook.com/dotlung.co/
Twitter: https://twitter.com/dotlung
LinkedIn: https://www.linkedin.com/in/dotlung/
Domestika course: https://www.domestika.org/en/courses/1102-instagram-strategy-for-business-growth
Connect with Ale Wiecek Rojo:
FREE 7-Day to Alignment Challenge: https://alewiecekrojo.com/7dayschallenge to sign up.
Mentor session with Ale: https://calendly.com/alewiecek/lifestrategyjam?back=1&month=2023-06
7 Questions to Your Purpose (Episode 2): https://alewiecekrojo.com/7questionstopurpose
Website: https://www.sqrone.com.au
Instagram: https://www.instagram.com/alewiecek
Facebook: https://www.facebook.com/groups/168135012857578
LinkedIn: https://au.linkedin.com/in/alewiecek
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