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The Step by Step Guide to Create a Customer Research Plan 2 Out of 3 I Episode 20
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In today’s episode, I will explain to you the six components of a thorough, human-centered, and highly effective research plan that will allow you to ask the right questions, establish precise objectives, and extract the richest insights from your future customers or users.
I have done HUNDREDS OF customer interviews, survey but at the beginning of my business I probably didn’t have the best research and was left wishing I asked better questions.
Just as a well-prepared traveler sets out on a journey with a map in hand, a researcher embarks on a quest for knowledge armed with a solid research plan.
You are going to learn the pivotal role of a well-structured research plan in guiding entrepreneurs like you toward meaningful discovery and business success. You will also discover the and step by step strategies on how you can create a research plans tailored to your unique product or business idea.
Remember, a well-prepared researcher is a researcher who uncovers gold.
You and I are going to break down the essential components of a research plan, including the hunt statement, project research objectives, and key questions, as well as outcomes and outputs.
Together, let’s learn how these components can help us craft a research plan that is both purposeful and effective.
This is going to be a lot of learning, are you ready for it? :)
Xo, Ale
Topics we will cover:
(00:02:10) Why do we need to have a research plan?
(00:04:44) The hunt statement
(00:06:38) Project research objectives
(00:08:35) Key questions will guide the research process
(00:10:38) A value proposition canvas
(00:12:25) Creating a customer persona
(00:13:37) Advertisement: Get ready for an incredible journey to living in alignment! I'll be touring cities near you, spreading wisdom on entrepreneurship and business startups, and embracing your purpose-driven path. Join the Living in Alignment Tour!
(00:15:15) Outcomes and outputs
(00:17:08) The timeframe of a research interview
(00:19:07) Sampling strategies for effective research
(00:22:45) Give value to people’s time
(00:26:05) Embrace an experimentation mindset
Key Takeaways:
“A research plan allows you to create a lot of clarity to ensure that you're asking the right questions and ensure that you have the right objectives." – Ale Wiecek Rojo
“If you don't have a destination in mind and you don't know exactly the things that you're asking them, how are you going to ultimately ensure that you're squeezing every single second of that interview? – Ale Wiecek Rojo
"Your hunt statement defines how the research will address the problem or opportunity, providing a clear objective for your study." – Ale Wiecek Rojo
“You need to learn how to fail fast as an entrepreneur and have this experimentation mindset.” – Ale Wiecek Rojo
"You're not your idea. You must have an experimentation mindset that will help you detach yourself emotionally from the thing that you're trying to create." – Ale Wiecek Rojo
Connect with Ale Wiecek Rojo:
Test Your Product or Business Idea with Our Experimentation Workbook - https://alewiecekrojo.com/experimentationworkbook
7 Questions to Your Purpose (Episode 2): https://alewiecekrojo.com/7questionstopurpose
FREE 7-Day to Alignment Challenge: https://alewiecekrojo.com/7dayschallenge to sign up.
Website: https://www.sqrone.com.au
Instagram: https://www.instagram.com/alewiecek
Facebook: https://www.facebook.com/groups/168135012857578
LinkedIn: https://au.linkedin.com/in/alewiecek
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