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Online Pharmacies: The POM promotion grey area
Manage episode 410234931 series 3562586
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In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers.
Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on:
- The regulatory landscape and the roles of the MHRA, PAGB, ABPI, and ASA in overseeing advertising practices
- The grey areas in current guidance and how they may be confusing for some online companies
- The potential risks to patient safety when consultations become more like e-commerce transactions
- The impact of these practices on consumer healthcare companies and the future of prescription-to-OTC switches
- James also discusses the importance of striking a balance between improving access to healthcare and maintaining compliant and safe practices, and offers advice for pharmacies and pharmacists navigating this complex landscape.
Whether you're a healthcare professional, marketer, or simply interested in the future of online healthcare, this episode is a must-listen. π©Ίπ»π§
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