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S1 EP05 The Science of Simplicity
Manage episode 407514128 series 3562586
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In our latest episode, we dive into the science of simplicity and how it can help you supercharge your health and pharma marketing efforts.
We first gave this talk at the Healthcare & Pharma Comms & Reputation Conference in London in November, and have since had a ton of requests for a sharable version - so here goes!
During this episode, we discuss:
- The power of simplicity in healthcare and pharma marketing
- The impact of complexity and information overload in the digital age (including why complexity is a health equity issue)
- The historical and linguistic factors that contribute to complexity
- The importance of clear and relatable messaging
We share practical tips for making your marketing campaigns more memorable, and tried-and-tested techniques to create content that connects with your audience (and builds trust to boot!)
Not sure if it's worth simplifying your brand? Tune in to the full episode to find out why you can't afford not to...
Don't forget to like, subscribe, and share with your network! ๐งโจ
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