[Interpreting Your Data Story Series] Performance Snapshot Part 2

Ecommerce Optimizers

In the second episode of the "Interpreting Your Data Story" series, host Scott Reid finishes his review of the Performance Snapshot page of The HUB.

We start by examining traffic sources using UTM parameters, highlighting the importance of tracking session source, medium, and the revenue they generate. A deep dive into the Hub's user-friendly interface shows us how to easily identify trends and patterns, specifically looking at Google paid traffic (as an example) and its less-than-stellar impact on overall revenue.

Next, we explore product performance through the product snapshot table, which reveals insights about high-performing products and those lagging in sales. This part of the episode emphasizes the value of understanding why certain products perform well and how to investigate underperforming items.

We then shift our focus to sessions and revenue per device category, introducing a horizontal bar chart that helps identify potential issues or optimization opportunities across different devices, including the newly recognized Smart TV category.

The episode also covers revenue distribution by gender, stressing the importance of aligning marketing efforts with the primary purchasing gender and how this data can influence marketing strategies.

Finally, we analyze user distribution through a line chart, discussing the significance of active and new users. This segment highlights the importance of engagement in driving business success and the role of new users in sustaining business growth.

SPONSOR

This episode is brought to you by Ecommerce Optimizers.

At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.

An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.

If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.