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29. Reviving Webinars: Tools and Strategies for Success
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SUMMARY:
In this episode of The Ops Experts Club Podcast, hosts Terryn and Ben discuss the resurgence of webinars, comparing tools like Zoom, Zoho, GoToWebinar, and EverWebinar. They highlight the cost-effectiveness and features of these platforms, emphasizing the importance of making webinars engaging and interactive.
Terryn and Ben delve into the strategic value of webinars in modern marketing, noting their ability to showcase expertise, engage audiences, and drive sales. This episode provides essential insights into product design, customer engagement, and effective marketing strategies.
Minute by Minute:
0:00 Value ladders and things learned from Scott Benham
8:51 The comeback of webinars
10:56 The unholy pricing of Zoom webinars
12:26 More reasonably priced options for webinars
24:04 Storage isn’t the only thing you pay for
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