Being a Gen-Z Realtor & Crushing The Social Media Game

What's The Deal? With Seth Struiksma

In this episode of What's the Deal, we sit down with Merrick Green, a young real estate agent with The One Group, to discuss his journey and unique approach to helping Gen Z and younger millennial clients become homeowners. Merrick shares how his background in the arts transitioned into a passion for real estate and led him to cold-calling agents and doing extensive research at a young age. With a focus on using social media, Merrick has effectively built trust and connection with younger clients who often don’t realize homeownership is within reach.

Merrick dives into the challenges and opportunities for first-time buyers, especially in the competitive San Diego market, and explains the importance of setting boundaries to maintain a healthy work-life balance in this demanding career. He also addresses misconceptions about real estate agents, emphasizing the hard work behind the scenes that goes beyond the “glamorous” TV portrayals.

Tune in for Merrick’s insights on how younger buyers can enter the market, build equity, and navigate the path to homeownership with confidence.

Key Takeaways:

• Merrick’s journey into real estate and how he built his career through hard work and networking.
• Insights on connecting with Gen Z clients through social media and authentic marketing.
• Challenges and opportunities in San Diego’s housing market for younger buyers.
• Breaking misconceptions about real estate agents and the importance of setting professional boundaries.

Connect with Merrick Green: Follow Merrick’s real estate journey and tips for first-time buyers on social media @merekgreene

CONNECT WITH US

• Website: The One Group

• Instagram: @seth_struiksma

• LinkedIn: Seth Struiksma

Listen in to be inspired by Merrick’s journey and learn how you, too, can make your dreams of homeownership a reality!