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Going for Olympic Gold: NBC's Game Plan for Paris 2024
Manage episode 430369928 series 3563366
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The Paris 2024 Olympics are set to transform the viewing and advertising experience like never before. As we anticipate the first Games post-Covid, the return of fans to the stands is adding an extra layer of excitement. Both in-person and online, it's shaping up to be the biggest event of the year, and possibly the decade. The game-changing streaming experiences, digital advertising strategies, and captivating storytelling methods will make these games unforgettable.
In this episode:
- Learn how NBC tells captivating stories that get audiences invested in the athletes - like the epic showdown between Michael Phelps and Chad Le Clos at the 2016 Rio Games
- Discover the streaming coverage that will allow viewers to access over 5,000 hours of live event coverage across every sport
- Hear exciting new formats like Virtual Concessions for home delivery
- Explore how NBC is delivering an immersive Olympics experience with features like instant replays and personalized highlights
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