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PHE 40: Do I Need A CRM?
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In this episode, Dr. Huntley discusses the importance of having a Customer Relationship Management (CRM) system for public health entrepreneurs. She explains that a CRM helps manage interactions with clients and prospects, and recommends keeping it simple based on the size and needs of the business. Dr. Huntley provides examples of CRM tools, including spreadsheets, email marketing platforms, and project management tools. She emphasizes the importance of choosing a CRM that aligns with the specific needs of the business.
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