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EP9 The Art of Sales and Marketing: From Transactions to Valuable Customer Relationships, Community and Value in Business
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Want to avoid all the common sales and marketing mistakes holding back your business growth and value? Learn the nuances of how to create and support effective sales teams, and why sales isn't about pushy persistence and rather about genuinely understanding and assisting customers to best fulfill their needs. Entrepreneurs and investors Steve Little and Melinda Wittstock provide actionable strategies, tactics and insights on how to excel at sales and best align it with marketing for a seamless collaboration to maximize value and efficiency.
🔑Key Takeaways🔑
💎Shift Sales from Convincing to Assisting: Why old school sales methods don’t work, and how to shift your mindset away from pushing to enrolling through active listening, understanding, and service.
🤝Relationships Over Transactions: Why cultivating strong relationships with customers bolster sales and retention and an invaluable community around your brand, enhancing long-term value and loyalty.
📈Building a Great Sales Team: Learn the skills needed to make your sales team unbeatable, overcome negative perception of sales within your business, and incentivizing success.
🌟Customer Engagement in the Digital Era: Practical tips for keeping the human touch alive and thriving through digital channels.
💡Data and the Power of Social Intelligence: How to use social media and other digital channels and tools to gather and act on customer insights to tailor strategies to uncover opportunities, trends, and meet specific customer demands efficiently.
**Your First Action Step:**
Put a reminder on your workspace that says, "Why am I talking?" to cultivate a habit of listening more than speaking in your customer interactions—a proven strategy to boost satisfaction and sales.
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