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The Art and Strategy of VIP Upsells in Online Business
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In this episode of 'Cocktails, Coffee, and Conversations,' host Tracie, alongside guest Sue McLachlan from the Unicorn Advisory, delves into the concept of VIP upsells within the realm of digital products and online business strategies.
They explore whether entrepreneurs need VIP options, the motivations behind offering such upsells, and how they can be more than just a higher price point. The discussion covers different scenarios where VIP offers can be beneficial, addressing them not as exclusive or premium for the sake of higher charges but as tailored solutions for specific client needs.
They emphasize the importance of making VIP offers meaningful by aligning them more closely with what customers truly need rather than just adding more of the same services. Furthermore, the conversation shifts towards understanding one's audience and ensuring any upsell or offer directly addresses their journey and requirements. The notion that 'there is no one-size-fits-all' in business offers is a recurring theme, encouraging entrepreneurs to constantly evaluate and adapt their strategies to best serve their audience while also making conscious decisions that align with their business values and goals.
00:00 Welcome to the Digital Entrepreneur Life: Insights and Introductions
00:58 Diving Deep into VIP Upsells: Strategies and Controversies
01:48 The True Value of VIP Offers: Beyond the Money
07:30 Crafting VIP Offers: Ethical Pricing and Personal Capacity
15:47 Exploring Alternatives to Coaching in VIP Offers
20:26 Exploring VIP Offers and Their Impact
21:27 Understanding Your Audience's Preferences
22:29 The Importance of Pricing and Customer Feedback
23:44 Navigating Business Growth and Audience Evolution
29:37 Creating Distinct and Valuable Offer Tiers
37:15 Final Thoughts on Launching and Learning
A free tool or two from our host and guest:
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Catch Sue on all things Kajabi
https://www.youtube.com/@suemclachlan/videos
Music Credit ColourfulSounds
Podcast Editor Maia McLachlan
Digital Marketing VA Lisa Harmatuk
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