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The Evolution of the Supplement Industry
Manage episode 426830683 series 3568293
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In this episode, Tom discusses his journey from a health food store owner to a field rep and eventually a brand consultant, sharing invaluable insights on what it takes to build a successful brand in the competitive supplement market. They explore the strategic importance of understanding manufacturing, marketing, and the crucial role of direct consumer interaction in brand loyalty.
Listeners will gain a deeper understanding of:
-The shift from in-person sales to digital marketing in supplement sales.
-Key strategies for building a successful supplement brand from the ground up.
-The importance of guerrilla marketing and hands-on customer interaction in the early stages of a brand.
This episode is a must-watch for aspiring entrepreneurs, marketing professionals, and anyone interested in the dynamics of the supplement industry. Nutricast is available on YouTube for a full visual experience or can be streamed on platforms like Spotify, Apple Music, and Amazon Prime for those who prefer just the audio.
Subscribe and hit the notification bell to stay updated with the latest insights and discussions from industry experts at Nutricast, your go-to podcast for navigating the complex world of dietary supplements.
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