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Reimagining Storytelling for a Digital Age
Manage episode 418155100 series 3568414
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We dive into the impact of augmented reality (AR) and cultural nuances on storytelling for a digital age with Aarti Bhaskaran, Global Head of Research & Insights at Snap, during this live recording at IIEX North America.
Aarti shares the innovative storytelling and communication tactics that Snapchat employs to engage their users. Using her vast global experience in insights, she unpacks the intricacies of connecting with a demographic that's as diverse in age as it is in geography.
We also venture into the realm of AR, where Snapchat is revolutionizing immersive consumer experiences. We explore the frontiers AR is pushing, from influencing buyer behavior to reimagining consumer engagement across industries.
Discover how a Snapchat AR study launched at a client event became an unexpected viral sensation, emphasizing the power of blending interactive tech with traditional research dissemination.
What You’ll Learn:
- How to manage insights data in different markets across cultures
- Why storytelling is becoming more fast-paced
- How to know your audience
- How to communicate the research
- Ways AR is influencing buyer behavior
Aarti’s Bio:
Aarti Bhaskaran is a storyteller, strategic thinker and insights leader with over 15 years of experience in consumer insights. She currently leads global research and insights at Snapchat. She manages a global team to produce thought leadership to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence. Her team also manages measurement relationships with Global Media Holding companies and media partners.
Aarti’s career has taken her across four countries and two continents. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat.
Before that, Aarti built the insights and analytics practice at MediaCom Canada. While there, she launched Canada-specific solutions to measure media performance to drive business for MediaCom’s clients.
Prior to that, Aarti was located in Singapore, where she was the Asia Pacific lead on brand performance and creative development research for PepsiCo and Friesland Campina.
Aarti received her Masters in Economics from Stella Maris College affiliated with the University of Madras in India.
More from our guest: Aarti Bhaskaran
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Samrat Saran, Head of Client Solutions at Neuro-Insight
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