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37 - The Power of Psychographics: Understanding Your Customers in Home Services with Hite Digital's Demi Smith
Manage episode 436505094 series 3568928
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Your host, Jeff Arnold, talks with the Director of Client Success at Hite Digital, Demi Smith. Demi shares insights on understanding client demographics and psychographics, the significance of effective branding, and the importance of setting realistic expectations for lead generation. She highlights the competitive nature of the roofing industry and the need for tailored marketing strategies. Demi also reflects on her journey in sales and emphasizes the value of networking and mentorship. Demi provides valuable advice for businesses aiming to achieve sustainable growth in a competitive market.
Want to learn more about Demi's work? Check out their website HERE.
Connect with Demi on LinkedIn.
Think you'd be a great guest on the show? Apply HERE
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