Beyond CPMs: Why Business Outcomes Surpass Traditional Metrics

Contrary to Popular Opinion

In this episode, Todd and Kelly discuss the evolving landscape of media buying and "performance media."

They address the critical need for agencies and brands to shift from focusing solely on traditional metrics like CPM, to more meaningful metrics and strategies that drive real measurable business outcomes.

They delve into the art and science of media strategy, stressing the importance of aligning media investments with a brand’s broader business goals.

By valuing collaboration over transactions, Todd and Kelly argue for a model where media drives real growth, with agency relationships built on trust, shared objectives, and a commitment to long-term success.

Chapters:

• 00:00:00 - Introduction: Building Strong Brand-Agency Partnerships
• 00:01:04 - Industry Insight: Highlights from Digiday's Media Buying Summit
• 00:01:37 - Redefining Media Performance for Business Impact
• 00:02:29 - Integrating Media with Business Goals
• 00:03:25 - Media Strategy as a Growth Engine, Not a Service
• 00:04:34 - Making the Most of Every Media Investment
• 00:06:11 - Finding Balance: The Art and Science of Media Strategy
• 00:10:41 - Aligning Procurement with Marketing for Success
• 00:12:34 - Trust and Partnership as Cornerstones of Success
• 00:20:01 - Why Weekly Check-Ins Outperform Quarterly Reviews
• 00:23:30 - Conclusion: The Path Forward for Media and Agency Relationships

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

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