Odessa Sherreard on the power of authentic content and community engagement

The Strategy & Creative Podcast

In this Strategy & Creative Podcast episode, I sit down with the multi-talented Odessa Sherreard for an open and honest discussion about LinkedIn for personal and professional growth. As one of the first contacts I made when I branched out on my own, Odessa has become one of my closest friends, her journey through various career roles and her strategic approach to social media is a treasure trove of actionable insights that I steal from all the time.

This conversation contains real-world experiences and strategic advice on balancing social engagement while maintaining high-quality content. Whether you’re looking to build your brand, understand social media engagement, or find your community online, you must listen to this episode (and Odessa). Don’t miss out on Odessa's wisdom, experience, and hard-hitting advice distilled into practical tips you can start using today.

What You'll Learn:

• Kickstarting on LinkedIn: Odessa shares her strategy for building a personal brand from scratch, emphasising authenticity and valuable content.
• Understanding Social Media Algorithms: Discover the misconceptions about instant social media success and the realities of working with algorithms.
• Effective Content Strategies: Insights into creating engaging and meaningful content that resonates with your audience without getting lost in analytics.
• Networking and Community Building: Learn the value of real-world interactions and networking events in growing your online presence.
• Client Success Stories: Odessa shares how she supports her clients in aligning their social media goals with their broader business objectives.
• Creative Problem Solving: The power of "Power Hours" for overcoming creative blocks and finding a renewed approach to content creation.

Find Odessa on LinkedIn.