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Tim Weaver on creative rebranding, audience insight, visual identity and marketing strategy
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In this episode of the Strategy & Creative Podcast, host Daniel Plume sits down with the Brand Weaver, AKA Tim Weaver. A branding specialist who has delivered rebrands for industries as diverse as local beer breweries to independent schools.
In the show Tim shares his experience and journey to brand strategy via stints as creative director and lead designer across huge global accounts. We tap into Tim’s expertise and discover key strategies to help you differentiate your brand in competitive landscapes.
Here’s what you’ll learn:
- Transformative Brewery Rebranding: Discover how Tim helped a local brewery redefine its visual identity, harnessing nostalgia, local heritage, and British essence to expand beyond its regional market, leading to early success and remarkable growth.
- Strategic Storytelling: Learn how Tim captures local history, landscapes and stories to transform bottle labels and website graphics into an engaging journey that resonates with consumers across physical and digital environments.
- Balancing the Alchemy Triangle: Tim explains the necessity of balancing business strengths, consumer needs, and competitive analysis to create a differentiated and engaging brand strategy that drives growth.
- Personal Evolution in Branding: Tim shares his career journey from band member to creative director to independent brand strategist, and how following his passion led to establishing his own agency, the Brand Weaver Agency.
- Real-World Examples & Insights: Delve into Tim’s work with diverse clientele, including prestigious independent schools and barbecue and tattoo brands, revealing the power of authentic brand articulation and overcoming resistance to change.
Find Tim on LinkedIn: https://www.linkedin.com/in/thebrandweaver/
The Brand Weaver website: https://thebrandweaver.co.uk/
Explore Vale Brewery case study: https://thebrandweaver.co.uk/vale-brewery
Vale Brewery Website: https://valebrewery.co.uk/
Follow Dan on LinkedIn: https://www.linkedin.com/in/daniel-plume-content-strategy-marketing/
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