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Understanding Greenwashing: Be Bold But Be Sure
Manage episode 415429365 series 3571429
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It’s a term that’s gained increasing momentum in recent
years, but what’s actually meant by greenwashing? How can marketing teams
ensure that they remain compliant, as well as creative? And what are the
dangers of putting out green credentials that can’t be validated? Host
Charlotte Rees-John is joined by experts Georgie Collins and Duncan Sparke to
discuss the legal and reputational pitfalls of getting it wrong, the
impact of the impending Digital Product passport, and much more.
4 episodes
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