Welcome to the E-commerce Traffic & Conversion Podcast! Hosts: Scott Brandley & DJ Sprague

Ecommerce Traffic & Conversion Podcast

In today’s world where most of the sales happen online, it’s important to develop an effective e-commerce strategy.

In the first episode of the E-commerce Traffic and Conversion Podcast, hosts Scott Brandley and DJ Sprague introduce themselves and share their backgrounds in the e-commerce industry. Scott discusses his journey from selling physical products online to founding Shopper Approved, a leading rating and review platform for over 14 years. DJ Sprague talks about his experience in enterprise sales and marketing, including working with major sports organizations like NASCAR and the NBA.

Scott and DJ both shared their passion for helping e-commerce businesses thrive by sharing valuable insights and strategies related to traffic and conversion. They highlight the importance of connecting different aspects of e-commerce, such as SEO, CRO, and behavioral science.

Learn how to drive more traffic to your website, and increase the conversion rate and the overall sales of your online business!

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. In 2008, Scott Brandley and Garrett Pierson envisioned creating a ratings and reviews company to empower online businesses against Amazon. They assembled a team in 2009, officially launching Shopper Approved in March 2010, making it one of the few U.S.-based e-commerce review companies globally.

The company's remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies.

Connect with us:

Website: https://www.shopperapproved.com/

LinkedIn: https://www.linkedin.com/company/shopperapproved/

X: https://twitter.com/shopperapproved

Facebook: https://www.facebook.com/shopperapproved/

Instagram: https://www.instagram.com/shopperapproved/

Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50.

Connect with Scott Brandley:

Linkedin: https://www.linkedin.com/in/scott-brandley/

Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

Connect with DJ Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague/

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