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Decoding SEO Strategies and Exploring AI Tools
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In this episode of the No Reserve podcast presented by BidWrangler, Tim Peters hosts Andrew Brockenbush, the CEO and Founder of Beefy Marketing. Brockenbush shares his journey from working at Apple to starting his own marketing firm. They discuss SEO complexities, debunking misconceptions and emphasizing key factors for organic search rankings. They also discuss different AI tools and the benefits they can bring.
Key Points:
From Apple to Beefy Marketing
Brockenbush's journey from Apple to founding Beefy Marketing and its evolution over the years.
SEO Defined
Discussing search engine optimization and focusing on organic search rankings on search engines like Google.
Introduction to AI tools
Introducing tools like Chat GPT for creative tasks and Uber Suggest for keyword research.
Overview of Wingman
A marketing software and CRM tool with built in AI that does it all.
Evaluating the Relevance and Impact of SEO
Emphasis on evaluating the relevance and impact of SEO strategies based on individual business needs and goals.
Quotable Moments:
"SEO is much bigger than just putting a keyword on the back end of a page builder and hoping that you're going to rank on Google because you did."
"Buying backlinks not what it used to be. You shouldn't be buying links or participating in links schemes. We're looking for true value."
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