Christian West: Vision and Execution

Down 'n Dirty with Michael Julian

Welcome to another episode of Down and Dirty with Michael Julian. Today, we're getting raw and real with my good friend Christian West.

Christian is a true icon in the executive protection industry. The Danish native shares his fascinating journey - from working as a bouncer and DJ in Copenhagen, to making the bold move to Los Angeles to pursue opportunities in entertainment security. He opens up about his early days providing protection for high-profile music producers and celebrities, which gave him invaluable experience.

Christian then walks us through starting his own successful security firm in Denmark, selling it to the major company Securitas, and then launching his own renowned company Asymmetric Solutions. He provides candid insights into growing AsymmetricSolutions into a $70 million business before ultimately deciding to exit when he felt the quality was declining under new ownership.

The conversation takes an introspective turn as Christian reflects on how the COVID-19 pandemic allowed him to actually slow down for the first time in his globetrotting career. He shares the profound realizations that came from finally being grounded and able to experience simple pleasures like bingeing TV shows.

Christian then dives into his latest venture, EP Access, an innovative online training platform designed to disrupt the traditional executive protection training model. He passionately discusses his philosophy around maximizing learning through a blended approach.

Throughout the episode, Christian's wry Danish humor and philosophical musings shine through. Whether he's drawing parallels between his work and the show Ted Lasso, or waxing poetic about the "science" of how a cold Diet Coke is served differently around the world, his insights are as entertaining as they are insightful.

It's a refreshingly honest look into the life and mindset of one of the EP industry's true pioneers. Grab a cold one, settle in, and get ready to be inspired by the incomparable Christian West.

Find Christian on LinkedIn: https://www.linkedin.com/in/christianwest1/

Special thanks to this episodes sponsors, Premier Body Armor! Be sure to head on over and check out their incredible products that I stand by! ↙️

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About Michael Julian & Down 'n Dirty with Michael Julian:

Michael Julian is a distinguished security and investigations professional with a career spanning over 30 years. Michael's extensive security training encompasses a wide range of critical areas, including behavioral threat assessment, active shooter survival, executive and asset protection, self-defense, defensive and evasive driving, close protection, aviation security, interview and interrogation techniques, protective and counter-surveillance, and covert protection. He imparts his knowledge by teaching courses in Executive and Asset Protection across the United States and serves as a trusted security consultant for organizations, specializing in personal and asset security solutions, workplace violence identification and reaction, and active shooter survival.

Michael is a renowned speaker and Best-Selling author, having penned "10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E.". His innovative Active Shooter Survival philosophy, A.L.I.V.E. (Assess, Leave, Impede, Violence, and Expose), has been widely embraced since its inception in 2014. The online e-Learning version of the A.L.I.V.E. Training Program, launched in 2019, is now an integral component of corporate security training programs worldwide.

With guests from entertainment, business, sports and beyond, Down 'n Dirty creates an atmosphere of vulnerability and honest conversation. Julian's insightful interviews reveal how our most difficult life experiences can ultimately forge our biggest strengths and successes. SUBSCRIBE today to our channel for access to all our latest content.