How to Beat Zillow At Its Own Game w/Jeff Bernheisel

Ambitious Agents

When it comes to the digital marketing game, many agents think it’s pointless since we’re competing with juggernauts like Zillow. If there are platforms already dominating in lead gen, content creation and advertising, is there a way to build an online presence, get noticed and get more deals?

Then of course, there’s all the changes AI is driving in the digital marketing space. If the future of search is ChatGPT and not Google, is it still worth investing in SEO and reviews?

These are all the questions real estate pros are grappling with. Though it’s still a big unknown, there are still ways to grow our businesses through digital marketing (and AI can even help us).

What are the marketing basics we need to master? How can AI actually enhance what we do instead of eliminating us? In this episode, I’m joined by seasoned marketing and growth strategist, Jeff Bernheisel. We talk about all the exciting things happening in digital marketing, and how to win the game in such an evolving marketplace.

Tell a story about your listing, the neighborhood and why you’re here. If you do that well, you won’t be competing with Zillow. -Jeff Bernheisel

Three Things You’ll Learn In This Episode

-The art of selling through telling stories

We might not have the power and marketing dollars of online real estate giants, but we can still stand out online. What’s the one thing Zillow can’t do that we can?

-One ad = $100,000

Jeff created a really successful ad that led to 14 transactions. What made it so effective?

-The power of AI in real estate

AI tools like ChatGPT have a ton of capabilities that can help us become better marketers. What are some of the new features we can leverage?

Guest Bio

Jeff Bernheisel is a seasoned Marketing and Growth Strategist with nearly two decades of experience driving brand narratives and engagement in the real estate sector. He provides strategic insight and tactical execution for a business’s toughest marketing challenges. For more information, go to https://thefractionalmarketingguy.com/, connect with Jeff on LinkedIn or follow him on Instagram.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.