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Is LinkedIn Video Scrolling Cool or Cringe?
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Is LinkedIn Video Scrolling Cool or Cringe? When people are saying that TikTok is the new LinkedIn, did they take it seriously?
In this episode of the Marketing Combat Podcast, Chris Kubbernus and Jason Donnelly go head-to-head in another heated battle of marketing mayhem. The topic at hand is LinkedIn's new video scrolling feature, dubbed "LinkedIn Tok." Is it a bold new move or a desperate attempt to mimic TikTok's success?
Chris opens the debate by arguing that LinkedIn Talk is unnecessary and merely a strategy for LinkedIn to catch up with trendier social media platforms. He believes LinkedIn should prioritize enhancing its algorithm to ensure that content effectively reaches followers rather than jumping on the video scrolling bandwagon. Chris contends that LinkedIn's strength lies in professional networking and content, not in mimicking other platforms' features.
Jason, however, sees potential in LinkedIn Talk. He argues that the feature could lead to a surge in valuable and educational content on the platform, transforming LinkedIn into a richer resource for professional development. Jason envisions a future where professionals can share insights and knowledge more dynamically through video, making LinkedIn a more engaging and informative platform.
Both hosts express frustration with LinkedIn's current state, acknowledging that there is significant room for improvement. While Chris wants a stronger focus on content delivery and follower engagement, Jason hopes that LinkedIn will bring fresh, meaningful content to users.
What do you think about LinkedIn's new video scrolling feature? Is it a cool innovation or a cringeworthy attempt to stay relevant? Share your thoughts in the comments and let us know who you think won this debate—Chris with his call for algorithm improvements, or Jason with his vision for a more dynamic and educational LinkedIn?
Don't forget to like, subscribe, and hit the notification bell to stay updated on more episodes of the Marketing Combat Podcast! For more insights and to join the discussion, visit www.kubbco.com/podcast.
Chapters 00:00 - Introduction to LinkedIn's video scrolling feature 00:42 - Chris's argument against the feature 02:12 - Jason's argument for the feature 04:20 - Frustration with the current state of LinkedIn 05:54 - The Strategy for LinkedIn Success 06:12 - Calling Out LinkedIn and Closing Statements
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