Is the New Joe & the Juice Smoothie Ad Any Good? EP38

Marketing Combat

Is the new Joe & the Juice smoothie ad any good or just directed to Gen Z?

In this episode of the Marketing Combat Podcast, Jason and Chris drop into the new advertising campaign from Joe and the Juice, advertising spilled smoothies. Chris criticizes the campaign, arguing that it fails to create desire or trigger the all-important dopamine hit that makes ads memorable and effective. He believes that without these elements, the campaign misses the mark in capturing the audience's interest and driving consumer action.

Jason, however, takes a different stance. He contends that the campaign's strength lies in its ability to disrupt viewer expectations and convey authenticity. This unexpected approach, he argues, enhances brand perception by standing out from typical advertising norms.

Throughout their discussion, they debate the campaign's overall impact on Joe and the Juice's brand image and whether its primary goal is promotional or focused on long-term branding. The episode highlights the contrasting strategies in advertising and their potential effects on consumer engagement.

Chapters 00:00 - Introduction and Topic Explanation 01:40 - Explain What Marketing Combat is About 02:08 - Chris Discusses the Lack of Desire/Status in the Ad 04:25 - Jason Discusses Authenticity and Disrupting Expectations 07:25 - Crashed Cars vs. Joe & the Juice 07:57 - Conclusion and Comment Request

Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g