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Is the New KFC Ad, Believe in Chicken, Advertising or Entertainment? EP27

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Manage episode 424502505 series 3576913
Content provided by Kubbco, Chris Kubbernus, and Jason Donnelly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kubbco, Chris Kubbernus, and Jason Donnelly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is the new KFC ad, Believe in Chicken, advertising or entertainment?

Watch it here before you jump in! https://www.youtube.com/watch?v=UrfQaMAH0Ss

In this episode of the Marketing Combat Podcast, Chris Kubbernus and Jason Donnelly have a double-fried debate over KFC's latest ad campaign, "Believe in Chicken." Chris criticizes the ad, calling it a misstep in advertising strategy, while Jason staunchly defends it as a masterstroke of marketing brilliance. They explore various facets of the ad, including its entertainment value, high production quality, and controversial portrayal of consumers as mindless zombies. Chris argues that this depiction is condescending and misses the mark, whereas Jason believes it cleverly captures attention and resonates with the audience.

The discussion also goes into broader themes of advertising, such as the balance between spectacle and strategy. Chris contends that while the ad is visually captivating, it lacks a strong strategic foundation, potentially undermining its effectiveness. Jason counters that the ad's ability to grab attention and provoke thought is precisely what makes it successful. They examine the role of advertising in influencing consumer choices and the importance of creating memorable, impactful content. This lively debate underscores the ongoing tension in the marketing world between crafting visually stunning ads and ensuring they serve a coherent strategic purpose.

Chapters 00:00 - Introduction and Hat Mishaps 01:20 - Debate: Is KFC's 'Believe in Chicken' Ad Good or Bad Advertising? 07:39 - The Role of Advertising in Capturing Attention 09:35 - Spectacle vs. Strategy in Advertising 10:49 - Closing Thoughts and Audience Engagement

Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 424502505 series 3576913
Content provided by Kubbco, Chris Kubbernus, and Jason Donnelly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kubbco, Chris Kubbernus, and Jason Donnelly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is the new KFC ad, Believe in Chicken, advertising or entertainment?

Watch it here before you jump in! https://www.youtube.com/watch?v=UrfQaMAH0Ss

In this episode of the Marketing Combat Podcast, Chris Kubbernus and Jason Donnelly have a double-fried debate over KFC's latest ad campaign, "Believe in Chicken." Chris criticizes the ad, calling it a misstep in advertising strategy, while Jason staunchly defends it as a masterstroke of marketing brilliance. They explore various facets of the ad, including its entertainment value, high production quality, and controversial portrayal of consumers as mindless zombies. Chris argues that this depiction is condescending and misses the mark, whereas Jason believes it cleverly captures attention and resonates with the audience.

The discussion also goes into broader themes of advertising, such as the balance between spectacle and strategy. Chris contends that while the ad is visually captivating, it lacks a strong strategic foundation, potentially undermining its effectiveness. Jason counters that the ad's ability to grab attention and provoke thought is precisely what makes it successful. They examine the role of advertising in influencing consumer choices and the importance of creating memorable, impactful content. This lively debate underscores the ongoing tension in the marketing world between crafting visually stunning ads and ensuring they serve a coherent strategic purpose.

Chapters 00:00 - Introduction and Hat Mishaps 01:20 - Debate: Is KFC's 'Believe in Chicken' Ad Good or Bad Advertising? 07:39 - The Role of Advertising in Capturing Attention 09:35 - Spectacle vs. Strategy in Advertising 10:49 - Closing Thoughts and Audience Engagement

Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

  continue reading

40 episodes

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