Was the Coors Light "Hits the Spot" ad good or... fast? EP12

Marketing Combat

Los Angeles Angels pitcher Shohei Ohtani hit a missle of a foul ball at New York's Citi Field, and inadvertently transformed a Coors Light digital billboard into an unexpected work of art—a conspicuous black square. This incident became the focal point of discussion on the 12th episode of the Marketing Combat Podcast, where hosts Chris and Jason dissected the implications of the event for Coors Light's "Hits the Spot" campaign.

The central question driving the debate: Was this serendipitous moment a stroke of reactive marketing genius or merely a calculated cash grab by Coors Light? Chris and Jason offer contrasting perspectives, with Chris championing the idea of seizing unexpected opportunities to generate buzz and capture consumer attention. He argues that the "Hits the Spot" campaign effectively leveraged Ohtani's foul ball incident to create a memorable and shareable moment, thereby increasing brand visibility and engagement.

On the other hand, Jason approaches the issue from a more critical standpoint, questioning the authenticity and motives behind Coors Light's involvement in the campaign. He raises concerns about the sincerity of the brand's response to the incident and whether it was driven more by profit motives than genuine consumer engagement.

Listeners are encouraged to weigh in on the discussion. What are your thoughts on the "Hits the Spot" campaign? Did it successfully capitalize on the foul ball incident, or did it come across as opportunistic? Have you had the chance to experience one of the special cans associated with the campaign?

Most importantly, who do you believe emerged victorious in the debate between Chris and Jason? Share your opinions in the comments section and don't forget to leave a review to let us know your thoughts!

Here's the actual video of it breaking: https://www.tiktok.com/@pitchingninja/video/7272024513318063402?lang=en

Press: https://www.packaging-gateway.com/news/signal-social-media-home-run-for-coors-light-with-hits-the-spot-can/ https://www.yahoo.com/lifestyle/coors-light-hits-home-run-050018822.html https://www.printandpromomarketing.com/article/coors-light-turned-a-broken-advertising-board-into-a-home-run-beer-can-label/

Chapters00:00 - Introduction to the Show and Coor's Campaign 02:09 - Jason's Argument - Too Niche to Be Good 02:44 - Chris' Thoughts on Brand Insertion and Cultural Moments04:56 - Engaging the Audience and Conclusion

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