Will the New Toys R Us AI Ad Help Turn Things Around? EP36

Marketing Combat

Will the New Toys R Us AI Ad Help Turn Things Around?

Toys R Us has rolled out an AI-generated ad, igniting a debate over their effectiveness. Some argue that these ads represent good advertising, highlighting the brand's innovative use of technology and ability to generate interest. Others contend that these AI ads are more akin to nightmare fuel, lacking the heart and emotional connection that resonate with consumers. Both sides agree, however, that the ads fall short of being great, emphasizing the enduring need for human wonder and joy in marketing.

The conversation concludes with a light-hearted discussion about giraffes and a call to action for listeners to share their thoughts and leave a review. This playful yet insightful exchange underscores the importance of maintaining a balance between technological advancement and emotional engagement in advertising.

Chapters 00:00 - Introduction and "Sponsorship" 01:03 - Toys R Us Launches AI-Generated Ads 01:32 - Chris Supports the Machines 03:43 - Jason Believes in Human Wonder and Joy 06:40 - Giraffes Fighting and Monster Energy Drinks 06:50 - Closing Thoughts and a Request for Reviews

Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g