Winning a Liquid Death Jet... No Way or Nostalgic? EP15

Marketing Combat

Is Liquid Death's new campaign to win a jet a stroke of nostalgic genius or a misfire for the popular water brand?

In this exciting episode of the Marketing Combat Podcast, hosts Chris Kubbernus and Jason Donnelly engage in a spirited debate over Liquid Death's latest marketing campaign. This time, the unconventional water brand is offering fans a chance to win a jet, sparking mixed reactions across the industry.

Chris takes a critical stance, arguing that the campaign is a misguided effort that fails to resonate with today's consumers. He suggests that while nostalgia can be a powerful tool, it needs to be executed with a genuine connection to the brand's core values and audience. Chris believes that Liquid Death, known for its edgy and rebellious branding, might be stretching too far with this jet giveaway, risking alienation of its loyal customer base. He views the campaign as a gimmick that doesn't align with the brand's identity or the current market trends.

On the other hand, Jason defends the campaign with enthusiasm, seeing it as a clever nod to the flashy, over-the-top promotions of the past. He appreciates the boldness and creativity behind offering something as extravagant as a private jet, arguing that it captures attention and stands out in a crowded marketplace. Jason believes that the nostalgia factor is spot-on, evoking memories of grandiose giveaways and contests from the 80s and 90s. He contends that this audacious move could strengthen Liquid Death's reputation for breaking the mold and keeping things exciting.

The episode dives deep into the mechanics of the campaign, analyzing its potential impact on brand perception, customer engagement, and overall marketing effectiveness. Chris and Jason explore whether the campaign's nostalgic angle will resonate with Liquid Death's target demographic, which often values authenticity and unconventional approaches.

Listeners are invited to share their thoughts on Liquid Death's jet giveaway. Do you think it’s a nostalgic hit or a branding miss? Does the campaign evoke the right kind of nostalgia, or does it feel out of place for the brand? And most importantly, who do you think presented the stronger argument in this episode: Chris with his critical perspective, or Jason with his nostalgic enthusiasm?

Join the conversation by leaving your comments and declaring who you think won the debate. Your feedback is invaluable as we navigate the ever-evolving world of marketing and creativity.

Have questions, suggestions, or feedback for the podcast? We’d love to hear from you. Share your thoughts anonymously on our website: www.kubbco.com/podcast.

Chapters

00:00 - Introduction and Liquid Death Campaign Overview 01:03 - Chris Thinks People Don't Care About Winning a Jet 02:58 - Jason Thinks It's Genius and Would Like to Win 04:24 - Human Insight in Advertising Campaigns 05:27 - McDonald's Monopoly Campaign Comparison 06:45 - Conclusion and Us Begging You to Interact

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