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AI, Digital Strategy, and the Future of Air Travel
Manage episode 435566796 series 3577602
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AI is taking every industry by storm as businesses develop revolutionary ways to innovate and streamline the customer experience. Online-focused industries can leverage AI innovations to increase customer engagement. What strategies are these industries using to ensure virtual customer satisfaction?
In this episode of Matters of Creative, Matt Hirsch and Bobbie Bailey sit down with Natalie Bowman, the Managing Director of Product and Digital Experiences at Alaska Airlines, to discuss AI innovation in the airline industry. Natalie provides insights into AI’s potential to transform marketing and design, leveraging digital media to enhance the customer experience, and her role in driving digital innovation at Alaska Airlines.
The airline industry relies on digital sales and interactions to survive, so businesses must reach customers using methods unique to the online space. According to digital innovator Natalie Bowman, companies like Alaska Airlines are developing generative AI-powered search tools to recommend travel options for customers based on trip details and preferences. This allows customers to customize their trips and evaluate choices that align with their needs. Some airline companies also leverage electronic bag tags that utilize QR codes to scan customers’ luggage with each trip, eliminating the need for multiple physical tags. These innovations create efficiencies for the business and the consumer, increasing satisfaction rates and sales.
Listen today for more on how AI is revolutionizing the airline industry.
ABOUT OUR GUEST:Natalie Bowman is the Managing Director of Product and Digital Experiences at Alaska Airlines, where she also served as the Managing Director of Marketing and Advertising. As a recognized brand, digital, and social marketing leader, she has experience leading major brand launches in fashion, tech, media, luxury retail, automotive, and travel. Natalie recently acquired the Oh Happy Day Party Shop, launching the DTC brand into Kohl’s, Nordstrom, and hundreds of global boutiques. She has been named an Ad Age Digital Trailblazer, a Rising Brand Star by BrandWeek, a MAKERS Women Awardee, and one of Brand Innovators’ top 100 Women to Watch.
Learn more about Natalie:12 episodes
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