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Designing Authenticity: The Art of Visual Storytelling
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Digital design and marketing fluctuate constantly, so brands and agencies must refine their messaging and creative strategies to stay abreast of industry changes.
Welcome to this episode of Matters of Creative, where Chad Franzen of Rise25 interviews Jenny Ridenour, the Creative Director at M Agency, about adapting to the changing landscape of design and marketing. Jenny reflects on the challenges and learning curves designers face, including the intense pace of change within the industry and the struggle for continuous innovation.
Having started her creative career using physical mediums like film, marketer and designer Jenny Ridenour had to adjust to the digital realm by remaining agile and embracing continuous learning. In a digital-first environment, she recommends refining visual storytelling methods to capture consumers’ limited attention spans. With any digital creative campaign, the storytelling must be authentic and consistent across all platforms to connect and resonate with diverse audiences and create a unified brand experience.
Listen today to learn how to combine the most innovative design, marketing, and creative strategies to elevate your branding.
ABOUT OUR GUEST:Jenny Ridenour is the Creative Director of M Agency, a full-service creative agency in Tacoma, Washington. In her role, she develops creative campaign strategies, ensuring alignment between visual storytelling, marketing, and branding. With nearly two decades of design and branding experience, Jenny co-founded and helped grow into a seven-figure business and then sold it to continue her creative journey.
Learn more about Jenny:6 episodes
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