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Boost CTR by 12% With One EASY Change (with Justin Chen)
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Join us to discover how a simple image tweak can increase your click-through rates by 12% and delve into the changing world of consumer insights with Justin Chen.
In this episode of The Growth Pod, Angela chats with Justin Chen, one of the founders of PickFu. PickFu is a platform for consumer research that is changing how businesses collect feedback from people to make product decisions. Coming from a background in engineering and computer science, Justin talks about his journey as an entrepreneur. Stresses the importance of persistence in creating successful ventures. The discussion touches on the significance of boosting through rates and conversion rates for businesses, highlighting how images influence consumer behavior in markets. Listeners will learn insights for A/B testing, the value of gathering customer feedback and PickFu's vision to democratize consumer research globally.
About Justin:
Justin Chen is the co-founder of PickFu, a consumer research platform companies use to get fast, reliable feedback from real people. Thousands of global brands, small and large, now rely on PickFu to help them make better data-driven decisions about their products. He has a B.S. in electrical engineering and computer science from U.C. Berkeley and an M.S. in engineering management from Santa Clara University. Justin has been a serial entrepreneur for 17 years and lives in Los Angeles with his wife and two children.
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About Angela
Angela Frank is a growth marketer and entrepreneur with a decade of experience generating millions in revenue for clients. She is the founder of The Growth Directive, a marketing consultancy that helps brands create sustainable marketing revenue. She is also the host of The Growth Pod, where she shares actionable tips to help entrepreneurs build a brand they love.
Angela loves chatting about everything business, but in her spare time, you can find her gardening, playing pickleball, or enjoying the great outdoors. Angela lives in Colorado with her husband and three rescue animals.
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