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Will Nitze - founder and CEO of IQBar
Manage episode 426844436 series 3584092
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Will Nitze, founder and CEO of IQBar, shared his journey in building and scaling IQBar, the company behind the protein bars formulated with clean-label ingredients rich in compounds to benefit the brain and body. While studying psychology and neuroscience as a Harvard undergrad, Will became fascinated with the human brain and how it functions. IQBar's brand building and operating strategy were also discussed.
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