Super Bowl Marketing Mastermind Scott V Shares Insights on Las Vegas' Record-Breaking Event

Eye on Las Vegas

Join host Barry Shore in this exhilarating episode of "Eye on Las Vegas," where we welcome the victorious Scott V. Scott, a titan in the marketing world, who shares his fascinating journey and remarkable achievements, shedding light on what makes Las Vegas a global powerhouse of energy and excitement.

Episode Highlights:

• Introduction to Scott V: Discover why Scott is dubbed "V for Victorious" as Barry introduces his incredible career in marketing.
• The Las Vegas Magnetism: Learn about the magnetic charm of Las Vegas, attracting over 41 million visitors annually, surpassing the combined populations of California, Oregon, and Washington.
• Marketing Mastery: Scott’s illustrious career highlights including his roles as VP of Marketing at Mandalay Bay Resort and SVP of Global Brand at MGM Resorts.
• Touch Squared Marketing: Dive into Scott's current venture, a full-service, digitally focused advertising and marketing agency.
• Super Bowl LVIII Success: Hear firsthand about Scott’s pivotal role as the Chair of the Marketing Committee for Super Bowl LVIII and the challenges and triumphs of organizing such a colossal event in record time.
• Economic Impact: Uncover the staggering financial impact of the Super Bowl on Las Vegas, with an anticipated revenue nearing a billion dollars.
• Community Involvement: Discover the incredible community support, with 7,000 volunteers stepping up to make the event a grand success.
• Record-Breaking Events: Insights into the record-breaking attendance at the NFL experience and the unprecedented success of the stadium's opening night.

This episode is a treasure trove of inspiration and insights for anyone interested in marketing, event management, or the vibrant city of Las Vegas. Tune in to "Eye on Las Vegas" and get ready to be happier, healthier, and wealthier!