How to Leverage Sports Marketing to Maximise Your Brand Awareness

15 Minute Mastery

Are you struggling to position your brand and connect with your target audience? Vivek Sethia, Founder & CEO of India on Track, breaks down how the world’s newest and largest companies stay front-of-mind, particularly by leveraging the power of sports.

Whether you're a scrappy startup or an established industry giant, sports marketing can help you build brand awareness, shape consumer perceptions, and even drive direct sales. Vivek highlights companies such as Red Bull and Aether to explain the different strategies of sports marketing. The key is choosing the right properties to partner with - ones that authentically reflect your brand's values and aspirations. Done right, sports marketing can be the catalyst that propels your business to new heights.

0:00 The Sports Marketing expert

2:11 Examples of companies leveraging sports marketing

4:45 How to build your brand through sports marketing

9:05 Why do brands do marketing?

13:43 How to get started in sports marketing

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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.