Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Wix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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SERP’s Up | The value of valuing reviews
Manage episode 348468307 series 3379655
Content provided by Wix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO.
When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility.
From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search.
Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them.
It’s time to generate some understanding around user-generated reviews today on the SERP’s Up SEO Podcast!
Key Segments:
[00:02:02] What's On This Episode of SERP's Up?
[00:03:08] Focus Topic of the Week: Local SEO and Reviews
[00:13:49] Focus Topic Guest: Claire Carlile
[00:20:06} Deep Thoughts
[00:28:09] Snappy News
[00:30:33] Follow of the Week
Hosts, Guests, & Featured People:
Crystal Carter: https://twitter.com/CrystalontheWeb
Mordy Oberstein: https://twitter.com/MordyOberstein
Claire Carlile: https://twitter.com/clairecarlile
BrightLocal: https://www.brightlocal.com/home-a/
Rebecca Berbel: https://twitter.com/RebBerbel
OnCrawl: https://www.oncrawl.com/
Darren Shaw: https://twitter.com/DarrenShaw_
WhiteSpark: https://whitespark.ca/
Resources:
SERP's Up Podcast: https://www.wix.com/seo/learn/podcast
Wix SEO Learning Hub: https://www.wix.com/seo/learn
How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]: https://www.sterlingsky.ca/google-review-recency-ranking/
How Google reviews can transform your business: https://www.wix.com/seo/learn/resource/why-google-reviews-are-important-local-business
More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents
News:
Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms: https://www.seroundtable.com/google-update-systems-ranking-noted-34451.html
A guide to Google Search ranking systems: https://developers.google.com/search/docs/appearance/ranking-systems-guide
109 episodes
Share
Manage episode 348468307 series 3379655
Content provided by Wix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO.
When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility.
From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search.
Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them.
It’s time to generate some understanding around user-generated reviews today on the SERP’s Up SEO Podcast!
Key Segments:
[00:02:02] What's On This Episode of SERP's Up?
[00:03:08] Focus Topic of the Week: Local SEO and Reviews
[00:13:49] Focus Topic Guest: Claire Carlile
[00:20:06} Deep Thoughts
[00:28:09] Snappy News
[00:30:33] Follow of the Week
Hosts, Guests, & Featured People:
Crystal Carter: https://twitter.com/CrystalontheWeb
Mordy Oberstein: https://twitter.com/MordyOberstein
Claire Carlile: https://twitter.com/clairecarlile
BrightLocal: https://www.brightlocal.com/home-a/
Rebecca Berbel: https://twitter.com/RebBerbel
OnCrawl: https://www.oncrawl.com/
Darren Shaw: https://twitter.com/DarrenShaw_
WhiteSpark: https://whitespark.ca/
Resources:
SERP's Up Podcast: https://www.wix.com/seo/learn/podcast
Wix SEO Learning Hub: https://www.wix.com/seo/learn
How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]: https://www.sterlingsky.ca/google-review-recency-ranking/
How Google reviews can transform your business: https://www.wix.com/seo/learn/resource/why-google-reviews-are-important-local-business
More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents
News:
Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms: https://www.seroundtable.com/google-update-systems-ranking-noted-34451.html
A guide to Google Search ranking systems: https://developers.google.com/search/docs/appearance/ranking-systems-guide
109 episodes
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Similar to SERP's Up SEO Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Welcome to The Clever Investor Show, where your host, Cody Sperber, a seasoned real estate investor and educator, becomes your definitive source for everything in real estate investing and entrepreneurship. Each episode features conversations with giants in the industry like Grant Cardone, known for his real estate investor status; Wes Watson, sharing strategies for success; Eric Spofford, focusing on business growth and niche real estate markets; Pace Morby, a creative financing expert; and ...
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
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