The World Doesn't Come to You

Shape the Conversation

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6y ago 34:43

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Getting your first customer can be the largest hurtle when starting company. Nicole and Jon know this challenge all too well and cover topics like:

how to market a brand new company
making your product 'free'/offering a 'free trial'
overcoming early mistakes
satisfying investors without making fast sales
when to publicly announce your product
the importance of customer service
and more...

Best advice we have is to remember the world doesn't come to you.

You create a great product and anticipate that people will care, however it takes much more than waiting around to get your first customer. You need to market, sell, promote, and chase after clients if you want to get your business off the ground and on its way.

Reach out to us with any ideas, questions or feedback on the podcast!

✉️ Nicole@shape.io
✉️ jon@shape.io

30 episodes

#Business #Marketing #Digital Marketing #Shape.io #Technology #Bend #Oregon #Jon Davis #Nicole Mears #SaaS #SHAPE #Start