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268. Is your profile photo and visual brand undermining your influence?

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Manage episode 380363811 series 2118196
Content provided by Laura Cox Kaplan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Cox Kaplan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Title: Is your profile photo and visual brand undermining your influence?

Episode 268

THIS WEEK’S TOPIC:

How much thought do you give to the visual elements of your personal brand? Is your profile photo — the one you use for social media and specifically Linked In — sending a message that is consistent with the other aspects of your brand? What are potential customers, clients or future employers thinking when they see your profile photo? Does it transmit, “I’m the person for the job”, or “I couldn’t care less about personal brand”?

“Branding,” even when it’s unintentional or haphazard, is an important part of an overall influence strategy. When the message is visual, it can seem subtle, but can communicate an unmistakably powerful message — good, or not good. Failing to pay attention to this element of branding signals missed opportunity, and maybe lack of attention to details that can matter to future opportunities.

This week, in the latest episode in our mini series focused on ways to make your career more recession proof (or “bulletproof”), I’m talking about the importance of the profile photo and some cost effective ways to create the image that best supports who you are, and positions you for opportunities.

WHAT YOU’LL LEARN IN THIS EPISODE:

Is the message you are sending through your profile image the one you intend?

How to find a photographer at a reasonable price.

Other cost cutting measures to create powerful brand images.

Tips on creating and using Iphone photo headshots.

Bargain tips for hair and makeup.

How one stop shopping for brand images can save you money (by saving you time) in the long run.

Why you should regularly audit your social media profiles.

I’D LOVE YOUR FEEDBACK ON THE EPISODE!

I’m sure you have lots of additional ideas for cost cutting ways to enhance your personal brand. Send them my way! I’d love to share them with others here at she said/she said podcast ! Use the contact me link below or here: shesaidshesaidpodcast.com . or email me and the she said team directly: @ info@shesaid.media

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, Facebook and Threads.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE:

Personal Brand in a Box by Tamara Edwards

Live Event with Tamara Edwards & Laura Cox Kaplan, November 9, 2023

Upwork

Glam Squad

DID YOU ENJOY THE EPISODE? Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Those reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast. I’d be truly grateful.

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The post 268. Is your profile photo and visual brand undermining your influence? appeared first on She Said / She Said.

  continue reading

297 episodes

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Manage episode 380363811 series 2118196
Content provided by Laura Cox Kaplan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Cox Kaplan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Title: Is your profile photo and visual brand undermining your influence?

Episode 268

THIS WEEK’S TOPIC:

How much thought do you give to the visual elements of your personal brand? Is your profile photo — the one you use for social media and specifically Linked In — sending a message that is consistent with the other aspects of your brand? What are potential customers, clients or future employers thinking when they see your profile photo? Does it transmit, “I’m the person for the job”, or “I couldn’t care less about personal brand”?

“Branding,” even when it’s unintentional or haphazard, is an important part of an overall influence strategy. When the message is visual, it can seem subtle, but can communicate an unmistakably powerful message — good, or not good. Failing to pay attention to this element of branding signals missed opportunity, and maybe lack of attention to details that can matter to future opportunities.

This week, in the latest episode in our mini series focused on ways to make your career more recession proof (or “bulletproof”), I’m talking about the importance of the profile photo and some cost effective ways to create the image that best supports who you are, and positions you for opportunities.

WHAT YOU’LL LEARN IN THIS EPISODE:

Is the message you are sending through your profile image the one you intend?

How to find a photographer at a reasonable price.

Other cost cutting measures to create powerful brand images.

Tips on creating and using Iphone photo headshots.

Bargain tips for hair and makeup.

How one stop shopping for brand images can save you money (by saving you time) in the long run.

Why you should regularly audit your social media profiles.

I’D LOVE YOUR FEEDBACK ON THE EPISODE!

I’m sure you have lots of additional ideas for cost cutting ways to enhance your personal brand. Send them my way! I’d love to share them with others here at she said/she said podcast ! Use the contact me link below or here: shesaidshesaidpodcast.com . or email me and the she said team directly: @ info@shesaid.media

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, Facebook and Threads.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE:

Personal Brand in a Box by Tamara Edwards

Live Event with Tamara Edwards & Laura Cox Kaplan, November 9, 2023

Upwork

Glam Squad

DID YOU ENJOY THE EPISODE? Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Those reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast. I’d be truly grateful.

Contact Form

  • First Name
  • Last Name
  • Email
  • Message
/* <![CDATA[ */ gform.initializeOnLoaded( function() {gformInitSpinner( 1, 'https://shesaidshesaidpodcast.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https://shesaidshesaidpodcast.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "1", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, current_page] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: current_page } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */

The post 268. Is your profile photo and visual brand undermining your influence? appeared first on She Said / She Said.

  continue reading

297 episodes

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