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She-Suites Podcast With Jodi Hood Episode 18: The Power Of Persuasion
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Promoting ideas in a team meeting, trying to bring change in your organization, asking your manager for a raise, or trying to grow your business are motivated by explaining the “why”. In this podcast Dr. Jodi explores Robert Cialdini's 6 Principles of Persuasion: reciprocity, scarcity, authority, commitment and consistency, liking and consensus as the best method to get your team to its “why” which will in turn lead to desired changes and outcomes.
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